9A – Testing the Hypothesis Part 2

9A – Testing the Hypothesis Part 2

Continuing the Opportunity Research

Who: Looking over my current idea of developing a canister to prolong the potent life span of insulin has been interesting. The points of view I have received through my additional 5 interviews has shown me the true effect of diabetes on individuals. I have found that there are people who want expanded boundaries and there are people who are content and comfortable with there current boundaries. I have also found 2 other products that match my idea. The two products only offer a 24 hour cooling guarantee where I look for up to 4 weeks and can be “recharged”. The products are also bulky and not easily traveled with.

-          I was able to find my interviewees through an online gaming community and the interviewees I have known for about a year now.

-          2 of my interviewees had families that were avid campers and hikers. They were both diagnosed with diabetes when they were around the age of 6 years old. They remember as a child going to local areas in upstate New York and the others family would camp and hike in Colorado. They know their families do not blame them for their change in life style but at the same time they know that diabetes is nothing to joke around with. One of my best friends Tyler is a diabetic and he was also diagnosed at around age 6 and when we would go to the beach he always had to wear water shoes because their feet are extremely sensitive and do not heal easily.

-          2 of my other interviewees felt comfortable with their life style. They both have the pump and from time to time need to manually inject themselves with insulin. They do not mind that they need to keep their insulin stored in their fridge or even have extra vials at their school. They have never felt the need to travel outside their current boundaries

-          The last interviewee was content with his current life style but did want to look into going abroad with his school. He is scared to go because the places they travel to usually lack electricity and would be living in a very limited area for up to 4 weeks. He is the in between customer because is content but at the same time if he had something that could guarantee his insulin to stay potent he would definitely have a better time sleeping at night.

What: My interviewees could all agree that it would help them personally sleep better at night when they know they may be in a warmer climate and they might be isolated from electricity for more than 2 days. My interviewees could also agree that the idea of having something easily portable would be nice. They would also like to see some sort of injecting device to be attached to the canister so they do not have to carry their injector kits as well. Possibly a stack able disposable small needle set resembling those mechanical pencils that have lead tips stacked within each other.

Why: This need is identified by individuals in 2 spectrum's, people who feel restricted and people who do not feel restricted.

I believe through a compelling commercial or advertising campaign we can market to people who are content with their current life style and try to inspire them to reach beyond.

Inside the Boundary	Outside the Boundary
Who: Diabetics who want to explore new boundaries and experience a less restricted life style.	Diabetics who do not want to move outside their comfort zone.
What: To help expand boundaries to allow diabetics to feel more comfortable when traveling long distances or are isolated from electricity for a prolonged time such as 1 week. To give diabetics peace of mind	To give diabetics an infinite travel time for insulin To give diabetics completely alternate life styles
Why: I want everyone to experience the same or at least the same. I do not want my own friends or family feeling restricted for something they did not choose to have. I want to give diabetics a feeling of peace of mind that they sometimes struggle to feel when it comes to a long trip or an uncertain voyage.