17A - Elevator Pitch No.2

Thank you for joining me.

I am here today to talk about a product that can offer peace of mind and customer satisfaction guaranteed.

My product is designed to lend that extra bit of comfort for our family members, friends, and others that may share the same tasking responsibility.

That responsibility is managing blood sugar levels

Blood sugar can be managed by utilizing a very important substance called insulin.

Insulin is a hormone

This hormone is naturally produced by the body but for some people they need to administer a shot of insulin daily to maintain their blood sugar.

People that have this irregularity have Diabetes.

Diabetes can be extremely dangerous if not treated correct by properly maintaining blood sugar levels.

This can sometimes be extremely stressful because insulin needs to be handled with extreme care.

If insulin is warmed higher than 90 degrees it can become less potent which could be dangerous.

If insulin is frozen it can become completely useless which of course can be extremely dangerous.

To help elevate the stress of mentioned above we have designed a product.

Our product adds protection, climate control, and it is extremely easy to transport.

Our insulin capsule will help keep your insulin at the exact temperature you placed it in there for over 15 days.

This means your insulin can stay potent for when you really need it and you can still do everything with no boundaries or thoughts in the back of your head.

This capsule will allow our customers to give their children experiences that they sometimes could see as dangerous because of extended times away from electricity or a cooler.

This will also give our adult customers the ability again to travel with ease and know their insulin is always available and is extremely potent every use.

We want complete peace for our customers and we look to do that 1 customers at a time.

Thank you

My previous video had 1 comment which was all positive. I did however get some tips from rewatching the lectures. I changed my introduction and I changed my ending. I introduced myself last time and I asked for money at the end!!!!!!!!!!!!!

18A - My Customer Avatar

Hobbies: My customer avatar is a young woman who is an avid hiker, runner, extreme sporter, and just an all around adventurer. I chose a woman with this hobby background because I feel she would be the perfect person to want to have my product for herself or her children. I would advertise her in a commercial using my product and also using it for her children. Showing that its perfect for both her and loved ones.

Car Type: Her car type would be a Jeep Cherokee because I feel this car already has a stigma for people that are adventurous, extreme, and enjoy the out doors which is who my product is targeting. The color would also be a Darkish Green because it is represent ambition.

T.V Shows: I don’t know why but I feel my customer would watch One Tree Hill. I have no further elaboration for that…

Children: My customer would have 2 children. I would make the youngest one have diabetes along with the mother. I wanted it to be like that because the youngest is seen as more a child no matter the age and they are often babied more and seen as innocent.

Moms Favorite Book: The mothers favorite book would be The Call of the Wild. I just feel that would be a good well known book to present in a potential commercial. The book is also about a dog that goes through some harsh experiences but in the end returns back to the wild. Something that my character my have experienced. Maybe she was diagnosed with diabetes later in life and had to over come some difficulties before she returned to her normal life, or maybe the birth of her child and them developing diabetes at a young age was difficult for her and she worried. In the end she was back into her old self. Her instinctual self.

Favorite Politician: It would be an old politician/president but she would admire Theodore Roosevelt because of his strength and adventurous side. Teddy was a hunter, he was in the army and led the cavalry known as the rough riders. He was your guy to get your through a hard time and he was a great person. He had an unfortunate life also and she respects him and finds his courage to help her.

I think the idea of my avatar is that I want my friends and others to always feel safe and secure. I want to give my avatar the ability to make others feel comfortable. I enjoy the outdoors and I fortunately have no boundaries other than my asthma that is mainly well controlled and less dangerous than diabetes can be. I think that it’s not a coincidence that I have some sort of relation with my avatar. It’s my business and it’s created off my own feelings, so why should the image representing my business not be like me but also not is me?

14A – Halfway Reflection ( Still Sending it)

I honestly keep in mind that I am paying for this course and that the principles being taught through this class can help impact my future decisions by giving me more insight and knowledge. The video lectures keep me engaged because I actually enjoy them. I did find myself wanting to quit at the very beginning. I was frustrated and confused by the canvas layout. There was so much to look at and review I had no idea where to start. But that is the feeling that everyone should get when they are starting something new but it’s the drive that should place you in the seat and just begin somewhere. As you go through you find your way and your channel. I work a full time job and I am also taking 4 classes including this one. I want to finish my school and press into my future. When you feel like giving up, do not be afraid to tell someone that you hate this or your think you will not succeed. Just make sure the person you are telling that to will not give up on you and that they will give you that spark to get going and just full send it!

Tips for future students:

- Make sure you stay on top of your lecture schedule. Missing one could be a major impact.
- When you feel like giving up dont. This is a entrepreneurship class, you should feel like you are becoming an entrepreneur through it.
- When you create a business in the beginning make it practical or you will be lost going through the interviews and when you need to create your blog posts.

Figuring out buyer behavior

Segment Focus: My segment focus is primarily on diabetics and family members of diabetics who assist.

Need awareness: Through my interviews and continued research I have found out a new element to making my product desirable. I have found that most people do not actually fear that their insulin will become less potent. I asked one of my friend’s mothers if they were ever nervous and they said no but she never looked to find a difference in effect when it came to administering insulin that may have been warmed for a long period.

Information search: My friend Matt says that when it comes to searching for diabetic products he consults with his doctor unless it is a repetitive purchase that he does not need consulting on.

Conclusion: I feel my product could have a strong consumer base if it were to be developed and marketed correct. After my interviews I discovered the idea that what if people do not even realize they have this need and do not ever seek to find my product or see it as useless. My product would have to be directly marketed through doctor offices to help reach consumers that rely heavily on a medical professionals opinion over anything.

Idea Napkin #1

Idea Napkin #1

You:

                Reviewing my talents, I feel I have a strong ability to understand how other people may feel about a certain scenario. I pay attention to the face and the different expressions that it relays. I currently work in an environment where I am testing for reaction and sometimes a person does not directly say what they feel because they may not want to or do not know how to. I need to infer and help them find what they are feeling so I can counter that feeling and show them the value of something. I want to see my business giving people comfort and when they are asked to go do something they do not have a constant weight on their back thinking about their health and safety. I feel if this business were to operate it would be autonomous after it was effectively established. To reach that point I would present seminars and directly sell my product to large audiences and try to land contracts with different medical equipment consumers.

What are you offering to customers?

I am offering the customers peace of mind. Something that only a special need requires. In this case a medical requirement can be extremely burdening and can cause anxiety, nervousness and depression. I want to meet the need of making my customers happy by providing them a product that can be a crutch to combat those feelings and make for a better way of life.

Who are you offering it to?

                I am offering my product to diabetics that require daily insulin injections to regulate blood sugar levels.

Why do they care?

                My target customers care because insulin potency can determine life, death, or a severe medical emergency. My customers will care because it is a product designed for them to give them more comfort when looking to do more activities exposed to climate or just looking to preserve their insulin in a safe and secure storage location that will not allow the insulin quality to be compromised.

What are your core competencies?

                My company will produce a product that gives extended containment quality for their insulin. This product over extends all other products by 3 weeks giving us a direct competitive advantage because of the extended quality.

Element evaluation:

                Reviewing these 5 elements I feel my business concept is fairly aligned. Other than the actual ability to produce such items, I feel if my business were to be created it would have a strong target market for people that want to go out and not feel like they have a ball and chain around their ankles. My company could target parents with children and want to ensure they never have an emergency when on vacation, or want to take their children camping to enjoy the hobbies they have been doing for so long. This product offers an emotional support as well as a health benefit.