18A - My Customer Avatar

Hobbies: My customer avatar is a young woman who is an avid hiker, runner, extreme sporter, and just an all around adventurer. I chose a woman with this hobby background because I feel she would be the perfect person to want to have my product for herself or her children. I would advertise her in a commercial using my product and also using it for her children. Showing that its perfect for both her and loved ones.

Car Type: Her car type would be a Jeep Cherokee because I feel this car already has a stigma for people that are adventurous, extreme, and enjoy the out doors which is who my product is targeting. The color would also be a Darkish Green because it is represent ambition.

T.V Shows: I don’t know why but I feel my customer would watch One Tree Hill. I have no further elaboration for that…

Children: My customer would have 2 children. I would make the youngest one have diabetes along with the mother. I wanted it to be like that because the youngest is seen as more a child no matter the age and they are often babied more and seen as innocent.

Moms Favorite Book: The mothers favorite book would be The Call of the Wild. I just feel that would be a good well known book to present in a potential commercial. The book is also about a dog that goes through some harsh experiences but in the end returns back to the wild. Something that my character my have experienced. Maybe she was diagnosed with diabetes later in life and had to over come some difficulties before she returned to her normal life, or maybe the birth of her child and them developing diabetes at a young age was difficult for her and she worried. In the end she was back into her old self. Her instinctual self.

Favorite Politician: It would be an old politician/president but she would admire Theodore Roosevelt because of his strength and adventurous side. Teddy was a hunter, he was in the army and led the cavalry known as the rough riders. He was your guy to get your through a hard time and he was a great person. He had an unfortunate life also and she respects him and finds his courage to help her.

I think the idea of my avatar is that I want my friends and others to always feel safe and secure. I want to give my avatar the ability to make others feel comfortable. I enjoy the outdoors and I fortunately have no boundaries other than my asthma that is mainly well controlled and less dangerous than diabetes can be. I think that it’s not a coincidence that I have some sort of relation with my avatar. It’s my business and it’s created off my own feelings, so why should the image representing my business not be like me but also not is me?