Idea Napkin #1

Idea Napkin #1

You:

                Reviewing my talents, I feel I have a strong ability to understand how other people may feel about a certain scenario. I pay attention to the face and the different expressions that it relays. I currently work in an environment where I am testing for reaction and sometimes a person does not directly say what they feel because they may not want to or do not know how to. I need to infer and help them find what they are feeling so I can counter that feeling and show them the value of something. I want to see my business giving people comfort and when they are asked to go do something they do not have a constant weight on their back thinking about their health and safety. I feel if this business were to operate it would be autonomous after it was effectively established. To reach that point I would present seminars and directly sell my product to large audiences and try to land contracts with different medical equipment consumers.

What are you offering to customers?

I am offering the customers peace of mind. Something that only a special need requires. In this case a medical requirement can be extremely burdening and can cause anxiety, nervousness and depression. I want to meet the need of making my customers happy by providing them a product that can be a crutch to combat those feelings and make for a better way of life.

Who are you offering it to?

                I am offering my product to diabetics that require daily insulin injections to regulate blood sugar levels.

Why do they care?

                My target customers care because insulin potency can determine life, death, or a severe medical emergency. My customers will care because it is a product designed for them to give them more comfort when looking to do more activities exposed to climate or just looking to preserve their insulin in a safe and secure storage location that will not allow the insulin quality to be compromised.

What are your core competencies?

                My company will produce a product that gives extended containment quality for their insulin. This product over extends all other products by 3 weeks giving us a direct competitive advantage because of the extended quality.

Element evaluation:

                Reviewing these 5 elements I feel my business concept is fairly aligned. Other than the actual ability to produce such items, I feel if my business were to be created it would have a strong target market for people that want to go out and not feel like they have a ball and chain around their ankles. My company could target parents with children and want to ensure they never have an emergency when on vacation, or want to take their children camping to enjoy the hobbies they have been doing for so long. This product offers an emotional support as well as a health benefit.