Segment Focus: My segment focus is primarily on diabetics
and family members of diabetics who assist.
Need awareness: Through my interviews and continued research
I have found out a new element to making my product desirable. I have found
that most people do not actually fear that their insulin will become less
potent. I asked one of my friend’s mothers if they were ever nervous and they
said no but she never looked to find a difference in effect when it came to
administering insulin that may have been warmed for a long period.
Information search: My friend Matt says that when it comes
to searching for diabetic products he consults with his doctor unless it is a repetitive
purchase that he does not need consulting on.
Conclusion: I feel my product could have a strong
consumer base if it were to be developed and marketed correct. After my
interviews I discovered the idea that what if people do not even realize they
have this need and do not ever seek to find my product or see it as useless. My
product would have to be directly marketed through doctor offices to help reach
consumers that rely heavily on a medical professionals opinion over anything.
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