19A - Idea Napkin No.2

My first idea napkin post had 1 comment on and it and the person said that I did a good job evaluating myself. I stated that I felt I can understand the way people are feeling most of the time. I look at their face and try to relate and I feel I am accurate most of the time. Think about the last time someone asked you if you were ok or if you felt a certain way and you denied it but knowing you felt exactly how they assumed.

In my idea napkin I mentioned that my product was going to be able to offer my customers peace of mind and give them a more stress free relaxing life when wanting to enjoy the outdoors or extended trips away from home which could be their comfort zone.

My product was going to be geared towards parents that want to feel completely in control and have no fear that the insulin they have for their child may not function properly because of external weather conditions. The product could also be geared towards older people that could have developed diabetes late in their life and it can give them peace of mind like nothing ever changed.

My customers would care because it makes them feel good and it will be extremely consumer friendly and not extremely overpriced showing my company truly cares and we want everyone to have this.

My product is going to be different because it is going to be marketed for the outdoors and rugged conditions giving a new element to the care and treatment of diabetics.

I feel these five elements fit together well because I have a strong idea of my target market.

My feedback stated that I understood myself and could actually talk about myself.  When reflecting on that and previous assignment I am also starting to see that this product would mainly fit a need that I would have if I was diabetic. I have asthma and I can remember have asthma attacks from shear anxiety. I could imagine a diabetic that has need for insulin could also feel anxious about their medicine.