26A - Celebrating Failure

At work I have been focusing on my outbound lead efficiency. I have been making calls from a pre-selected list to contact current clients and have a conversation that leads to an appointment for a new product or partnership. I make about 20 calls throughout the day because my branch is busier than other branches since we are close to a college area. I have been trying out different approaches to hook clients and bring them in for a face to face appointment so we can discuss products in further depth and have it lead to a stronger relationship. In my calls I was presenting myself and asking permission to continue the conversation and find different points to hit upon after reviewing their profile to find clues on what the client may benefit from. By doing this and practicing I have been able to be more effective over a 4 month period. I learned that just because it doesn’t work the first second third fourth or even to the twentieth attempt you will be successful soon. My approach has evolved and I have a better understanding of what time of day to call and how to continue the conversation to land that follow up appointment. Failing at the calls obviously is not life or death but it is awkward when you don’t know what you are doing or how to approach the situation. Everyone needs to start somewhere and until you do you will always be bad. I keep my head up and keep going.