I want my business to resemble the way I am as a person. A
debt is never owed to a favor to exchange. I want my customer to know that my companies’
employees are paid a base salary that is within a percentage of my own salary
or the highest paid individual among the business. Major companies exploit
their workers paying them low salaries while the highest paid employee is
reaping all of the benefits. I understand that leading a business you want to
make money but I want a business that will branch off and stay relevant purely
because of its vision and values.
Resources my business already has that give it the
competitive edge is my human capital and social capital.
The employees will always be available for information or
just simple customer service, and I mean that everything when dealing with my
business will be treated as simple and easily fixed even if it is not a simple
task. By having that attitude I want my customers to feel welcome and safe when
interacting with my business because our product is meant to give them peace of
mind.
The company’s social capital is also important because I know
many doctors who own their practice and I can easily market through them and
they can begin a chain of marketing to help promote my product.
My business also offers a product that is not offered
anywhere else and is a specialized item for a certain group.
Strong Vision and Values shared among employees and
customers.
Making sales with the company will be extremely transparent
and flexible giving the business to business clients a friendly appeal.
The customer service will always be a person that you speak
to. No long prompts to go through just call and wait for a person.
Simple and personal marketing for each store our product is
in.
Inbound marketing techniques to connect our product to
stories.
Customer and employee engagement: bringing customers and
employees together for annual camps.
The financial capital of our business gives us the ability
to offer different variations of our product at different costs.
The company is valuable because the product is not offered
by any other companies. The product is rare because not many companies combine
the idea of medical conditions to the outdoors. The product can be copied
easily because of the simple design but the company’s aura will overcome the
idea of transferring when a customer sees something similar and our price
competitiveness will be a focus.
When reviewing the VRIN I think the non-substitutability is
going to be our strength. I want it to be marketed everywhere. I want all
diabetics to see my product and know we are there for when and that whatever
they need we will develop it and provide for them.
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