Domain Expert: For getting in
contact with an expert in my industry I called the customer service number for
yeti because I feel their product is similar to mine and I wanted to contact
someone that has more buyers than other products. I asked what are the most
likely reasons someone returns a yeti cooler. I learned that because of the
temperature retention storing in a hot area could cause warping, also that
their return process could sometimes be difficult. I feel after speaking with
them I want to focus on counter those to aspect with my business. I want my
customer service to be extremely thorough but extremely friendly at the same
time. I would also want to field test my product in multiple conditions before
releasing the product so if we experience any off performance we can either
warn our customers or try to fix the issue before release.
Market Expert: To find a market
expert that I could easily contact I looked up an article that explained how
Yeti marketed towards their customers and I feel that the writer could
potentially be a good person to help write something for my business to give it
a good 3rd party review that empowers positivity for my company.(he
has not gotten back to me)
Important Supplier: I looked into
getting in contact with 2 sport stores around me. Academy Sports and Dicks
Sporting goods. I feel these two suppliers offer their customers outdoor survival
gear and I feel that if I were to maximize my product exposure I would want my
customers to be able to purchase my product at a broad variety of stores. I
would offer it at stores like CVS and I would want to expand into outdoor
stores as well.
Reflection: I feel going through
this gave me firsthand experience with actually reaching out for established
contacts in organizations that I am not a part of. This excersise also gave me
good ideas on what types of people I should network with and not to over
network in specific field but to find multiple sources in different
departments.
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